Saturday, February 5, 2011

The Game in the Press Box

That very moment the referee steps to center court and tosses the ball into the air for tip-off, the clock starts and opposing teams begin their battle on the court. The events that occur between that first scramble and when the buzzer goes off could ultimately make or break a team’s season and dream for a national championship. Either way, there is a story to be told after those forty minutes of play. With an audience eager to listen, a new game quickly begins in the press box. The object of this game?  Which journalist can get their readers the best seat in the house.  

sanfranciscosentenial.com
In the competitive world of sports journalism, the goal is to make the reader feel as if they were at the game themselves. The angle and form of story is up to the journalist. Once the players have laid out the framework, it is the journalist’s job to paint a picture for the audience in the most effective way possible. The key is to take the reader into the locker room and into the minds of the athletes to provide them with the inside scoop using any surrounding drama to their advantage. Generally, those emotional aspects are portrayed in developed or “feature” game stories rather than the boring “hard” news story. The following three articles, have both their strong and weak points; however, they have one thing in common: a feature-like twist. Whether it is a big rival game, cinderella win, or a snapped losing streak, giving more than just statistics can either go a long way or take away from the game.
Nick Laham/Getty Images

Back on January 30th, the St. John’s University men’s basketball team hosted number three Duke in non conference action and stunned the country with their first win over a top five team since 2000. With the Blue Devils 21-1 at that point, ESPN’s Kieran Darcy took advantage of the opportunity. He begins the article titled, “Heads-up effort has Johnnies sky-high” with an image of Dwight Hardy running out the clock and head coach Steve Lavin high-fiving his St. John’s team. Turning the attention to the stands, Darcy acknowledges the shock that took over the “sell-out” crowd and adds a statement from St. John’s forward, Justin Burrell, which may or may not have been needed. After four paragraphs of color, Darcy mentions the final score and transitions into the more statistical portion of the game without letting the excitement fade. The addition of interviews by both coaches and star players, Hardy and Burnell keep the attention nicely. As much of a shock this game was because of Duke’s record, Darcy played up St. John’s performance giving credit where credit was due.
John Elitis AP
A rival matchup is another perfect opening for a feature game story, and there is no better thrill than when the Texas Longhorns and Texas A&M Aggies are on the same court. For Brent Zwerneman, his article published in the College Station Bureau was a beat story but a different one at that. In “Longhorns win a laugher,” he begins by capturing the Aggies disappointment in their growingly weaker team and 69-49 loss. Though he did not provide the reader with as much color as Darcy, he made up for it later in the article. Zwerneman’s interview with the Aggies coach, Mark Turgeon followed up his beginning statements about the game perfectly. For a not overly colorful and statistical game story, it worked.
Dennis Nett / The Post-Standard
With a four game losing streak, Jim Boeheim and the Syracuse Orangemen seemed to be the midst of a mid-season crisis when more controversy arrived prior to their game against UConn last week. An anonymous poster on a message board had falsely accused Scoop Jardine and two other teammates of point shaving. Though all accusations were put to rest after the person apologized, Jardine was clearly shaken up during the game, and Fox’s Jeff Goodman made sure to get to the bottom of it. From the beginning of his article, “Irate Syracuse Snaps Skid,” Goodman addresses Jardine’s off performance but never completely hits the highlights of the game. Even though the moral of the story was that Syracuse squeaked out the win against sixth seed UConn and Jardine was in the clear, there was more to be told.  
Just like a team on the court, a feature story requires five players: color, statistics, detail, interviews, and emotion. The team that fails to pick up one another generally loses.

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